The online world is changing and Nielsen Online delivers the data, intelligence and insights to help marketers, publishers, technology companies and agencies thrive on this change.
Nielsen Online provides a 360° view of advertising and consumer behavior (what they say and what they do) online. This includes measuring and benchmarking website performance, tracking online advertising, profiling online audiences and helping companies understand what consumers say about them and their brands online.
Nielsen Online is a truly global company. We have European offices in the UK, France, Germany, Spain, Italy, Sweden and Switzerland plus data coverage right across Europe as well as in Africa, the Middle East, North and South America and Asia Pacific.
Our main client groups are agencies, publishers, portals, media, retailers as well as advertisers from all major industry sectors.
As of April 2011, we are proud to offer SiteCensus and MarketIntelligence service to our customers in Serbia. This cookie-based web analytics system measures and benchmarks how visitors behave and navigate through a website and gives insight in visitor's demographic characteristics.
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